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Michelin Celebrates the Spirit of Exploration and Travel with Nationwide Rock-Painting Contest

In the early days of motoring, Edouard and Andre Michelin introduced the famed Michelin Guide to encourage people to drive their automobiles farther and more frequently. They encouraged people to explore and sightsee as they traveled, enjoying their newfound mobility. Celebrating the same spirit of exploration and mobility that continues today, Michelin North America introduces…